Event Management & Entrepreneurial Training
Empowering Entrepreneurs Through Events and Training Excellence
At COGRAD, we believe entrepreneurship is not just a career path—it’s a movement. As a dynamic cooperative rooted in Perak, we go beyond agriculture and retail by becoming key players in event management and entrepreneurial training. Through these two impactful pillars, we create opportunities, build confidence, and promote innovation among our members and the larger community.
Event Management
Promoting Brands, Building Opportunities
Event management is one of the most vibrant tools COGRAD uses to promote our cooperative while creating real value for members. Our events are designed to offer maximum exposure, product visibility, and community outreach—especially for budding entrepreneurs looking to make their mark.
One of our landmark initiatives is the “Perkampungan Kopi” (Coffee Village)—a concept event that gathers coffee lovers, producers, and innovators under one roof. Planned as an annual event in Perak, this initiative isn’t just a celebration of local coffee culture, but a marketplace where entrepreneurs get the chance to showcase their coffee-based products, engage directly with customers, and participate in innovation competitions that spark creativity and refinement.
As a cooperative, COGRAD proudly wears two hats:
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As Organiser: We plan and execute large-scale events related to entrepreneurship, cooperative promotion, and sectoral growth. These events empower our members and promote their products on a wider platform.
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As Participant: We actively take part in exhibitions, expos, and programs organized by ministries, agencies, and other cooperatives—bringing along our member products, and sharing our expertise on a national level.
These events serve as more than just sales opportunities—they become strategic promotional tools for COGRAD and our members’ businesses.
Entrepreneurship Training
Building Sustainable Knowledge
COGRAD is equally committed to the development of high-impact training programs aimed at equipping entrepreneurs with the right knowledge, tools, and mindset to succeed in today’s fast-changing economic landscape.
We don’t stop at just giving you the seed—we show you how to grow it. Our training ecosystem includes:
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Agribusiness & Coffee Farming Courses
We run technical trainings and continuous monitoring programs focused on Robusta and Liberica coffee planting, as well as on complementary crops like papaya. These courses help members understand land preparation, planting methods, maintenance schedules, and profit timelines. -
Startup & Small Business Skills
From crafting your first business idea to establishing your venture, our startup training modules guide members through every step using frameworks like the Business Model Canvas (BMC). -
Holistic Entrepreneurship Courses
We go beyond theory and bring in practical knowledge. Our workshops cover:-
Spiritual Motivation & Self-Development
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Business Management & Financial Literacy
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Operational Management & Budgeting
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Marketing, Branding & Digital Communication
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Labelling, Packaging & Product Positioning
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Digital Marketing & Online Sales Platforms
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Every course is tailored with the local entrepreneurial landscape in mind and backed by real-life success stories of our own members.
Customers Testimonials
Azman Ali - Agropreneur & Event Participant
COGRAD's Perkampungan Kopi event was a game changer. Not only did I get to showcase my Robusta beans to a new audience, but I also made valuable connections with suppliers and other entrepreneurs. The technical training I received earlier helped me speak with confidence about my farm. Now, I’m preparing to expand my business with COGRAD’s guidance.
Nur Aina - Coffee-Based Product Founder, Kuala Kangsar
Before joining COGRAD’s entrepreneurship training, I only had a dream of turning my homemade coffee soap into a real business. The hands-on courses on packaging, marketing, and business planning opened my eyes to how to run a profitable and sustainable brand. Today, my products are sold in local expos and even featured at COGRAD events. It’s more than just training—it’s a complete support system.
- Past Highlights – What We’ve Achieved
Events
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Jualan Rahmah 2023 & 2024
A shining example of our community-driven effort is the “Jualan Rahmah” program hosted by COGRAD in Kuala Kangsar—a one-day discounted sales event promoting Malaysia’s affordable food & beverage offerings. We were overwhelmed by the response as nearly a thousand people visited our booth, proving that the right mix of outreach, organization, and product quality creates true impact.
This success has strengthened our belief in the power of organized events and community-based entrepreneurship. We are committed to making similar events part of our annual calendar to reach even more communities across Perak and beyond.
Reasons
02
Invited Speaker at Bicara Ilmu: Empowering Youth Through Cooperative Leadership
COGRAD was proudly invited to be one of the featured speakers at the prestigious Bicara Ilmu event titled “Kepimpinan Belia: Penggerak Ekonomi Koperasi”, held at Bukit Merah Laketown, Perak. The event gathered young leaders, aspiring entrepreneurs, and cooperative activists from across the state. COGRAD shared its journey of building a youth-led cooperative with sustainable agricultural ventures, and how entrepreneurial thinking can be nurtured within the cooperative framework.
We offered key insights on business management, leadership values, and how today’s youth can drive economic impact while still upholding cooperative principles. The knowledge-sharing session received strong feedback from participants who appreciated our grassroots approach and real-world experience in cooperative enterprise building.
reasons
03
Showcasing Our Cooperative Brand at Hari Koperasi Negara 2022, Kuala Lumpur
In 2022, COGRAD proudly took part in Hari Koperasi Negara (HKN), one of the largest cooperative exhibitions in Malaysia, held in Kuala Lumpur. Our team set up an interactive booth where we presented our flagship product—Robusta coffee beans, medium and fully roasted, grown and processed under our own cooperative nursery system.
More than just a display, it was an opportunity for COGRAD to pitch our cooperative model and core products to the public, fellow cooperatives, and potential business partners. We also showcased unique member products like the Herbal Bidara Body Wash, highlighting the diverse talents within our network. The event was a powerful platform for brand visibility, product promotion, and expanding market access, in line with our mission to empower local entrepreneurs and uplift the cooperative economy.